Nick Nicastro has parlayed his years of food-service experience with his passion for cycling into a business capable of keeping the most serious of bicycle riders happy and well-fueled on the road.
Nicastro is a professional Soigneur. His company is capable of pulling together an elite support team of specialists, everything from bike mechanics to certified massage therapists and professional chefs. A team of Soigneurs — the French word meaning “to be of service” — who will do whatever is is needed to pamper cyclists, allowing them to concentrate on the road and the experience of the ride.
Nick Nicastro, a former Sonoma County restaurateur and owner of SAGmonkey a firm that provides infrastructure and support for events, organized a Go Fund Me campaign to raise $40,000 to feed evacuees and first responders. Since Oct. 9, 2017 about $32,000 has been donated.
Through his company, Nicastro owns Bespoke Mobile Kitchen, a catering outfit housed in a 20-foot trailer. When the wildfires broke out, “my daughters said, ‘Dad, we have to do something,’ so we loaded up the kitchen and it kind of snowballed from there,” Nicastro said.
You’ve undoubtedly seen pictures of the California coastline (or even driven on it) but nothing compares to cruising by those rugged cliffs and turquoise waters while on two wheels. Thousands of cyclists make the trek down Highway 1 every year, so it’s easy to find an organized trip that suits you based on how much distance you want to cover per day or how hands-off you want to be in regard to logistics.
SAGmonkey, a “personal bike concierge” business that handles everything from transporting your gear to the next hotel to providing delicious ride nutrition like gluten-free chocolate chip cookie bars or sweet potato rice cakes!